Winners will be announced at a live awards show on Thursday, June 29.
The Drum’s Roses Awards celebrate the fact that the UK’s best creative work need not come from its biggest city. These awards recognize that many of the UK’s most talented creatives live and work outside of London, with many of the best ideas born in the regions.
Heading up the judges this year was Louise Sloper, founder and creative director of Here We Go Studio and chair of TypoCircle, who was joined by an impressive panel of senior creatives from brands including Coca-Cola and Johnson & Johnson, and from agencies such as Ogilvy and Droga5.
Commenting on the 2023 finalists, Gordon Young, editor-in-chief at The Drum, said: “Brands are increasingly searching far and wide to find the best thinking and right talent and The Roses Awards is the place to help them do just that. This year’s finalists once again prove that brilliant creative thinking is not the preserve of agencies with a London postcode.”
Below, we list all of this year’s nominees across categories that range from Brand Design to Copywriting to Tech-led Innovation.
Brilliant Use of…
Advertising
Unforgettable Moments by The Leith Agency for Head For Change
PHA Lifeline by Genesis for Public Health Agency NI
Rajah. Life More Flavoured by Krow Central for Rajah Spices
The Longest Ad by The Leith Agency for Covid Aid
Media
Exposed Risks by The Leith Agency for Melanoma UK
The Capture by BBC Creative
Red Rose Special Build by BBC Creative for BBC Three
BBC Changing the Game by Havas Media Manchester for BBC
The Longest Ad by The Leith Agency for Covid Aid
The Unseen Struggle by TBWA\MCR for Papyrus. Prevention Of Young Suicide
B2B
Eternit – We've Got You Covered by Cygnus for Eternit
The Factory Hero by Aspect Film and Video Ltd for EU Automation
Meet The Hazards by Ginger Root for Elexon
Suspecting Cushing’s by Stein IAS for Dechra
Results in Black and White by The Leith Agency
The Traveller and the Bear X Square One Law – by The Traveller and the Bear
Brand Design
Ombar Oat M'lk: Eat the change you want to see by The Collaborators for Mood Foods
Squiggly Bike by Stand for 2023 UCI Cycling World Championships Ltd
Honestly Tasty – A Wedge Full of Flavour by BAGGI for Honestly Tasty
The Municipal Hotel by Paragon DCX for Fragrance Group
Buckt rebrand by RBH for Daniel Bridgewater, CEO: Buckt
Let's get together and ShAero. Aero. by Zeal Creative
Data/Insight
On the Money by Havas CX Helia for Lloyds Banking Group
Saving the Voice of Iceland by Deloitte
Changing the routine by Havas Lynx Group
Ask Them by Stand for Samh
Low Budget
How To Catch A Haggis by Sunshine The Social Agency for Macsween
Put Joe on a pencil by Music
The Mobility Centre – Rise by STV Creative for The Mobility Centre
Wave Studios Xmas Card by The&Partnership for Wave Studios, London
PR
Meanwhile... here's Bez by Meanwhile
The Audit Lab & UberKinky – Introducing Ruby Payne by The Audit Lab for UberKinky
Creative
Unforgettable Moments by The Leith Agency for Head for Change
Ooh...Someone's Hormonal by Be The Fox for Hertility Health
Falklands Living Memorial by Havas CX helia for Royal British Legion
Empowering the TikTok Generation by MadeBrave for First Bus
Not Yet Noddy by Meanwhile for Iceland Foods
Suspecting Cushing’s by Stein IAS for Dechra
The Traveller and the Bear X Square One Law – by The Traveller and the Bear
Myp – Guru by THG Studios
Content
On the Money by Havas CX Helia for Lloyds Banking Group
Scotland v Ukraine – We All Go Together by Bauer Create for Hits Radio Network
SpotiCar Transfer Window by Cogent for SpotiCar
Suspecting Cushing’s by Stein IAS for Dechra
Social Media
Tutorial Trolls by The Leith Agency for Face Equality International
Bobbie: TikTok for the love of Stem by Altavia for Shell
SpotiCar Transfer Window by Cogent for SpotiCar
The Royal Navy Takeovers by Great State for The Royal Navy
Experience
The Closing Ceremony by TBWA\MCR for Aton Towers Resort
Sky Cinema Presents: Earls Court Studios by Collaborate Global for Sky
Ace the Schuh lace by The Union fo Schuh
Tech
Black Bottle | Taste Experiment by Bright Signals for Distell
Helping Hands by Freak Films
Paramount+ Takes to the Skies by SkyMagic for Pramount+
The Robinsons Big Fruit Hunt by We Are Sync for Robinsons
Integrated
Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation
We Know Our Place by BBC Creative for BBC Sport
Rajah. Life more flavoured. by Krow for Rajah Spices
Not Yet Noddy by Meanwhile for Iceland Foods
She Just Wants ToPlay by TBWA\MCR for Alton Towers Resort
Letters to Santa by The Leith Agency for Edinburgh Children's Hospital Charity
Craft
Copywriting
We Know Our Place by BBC Creative for BBC Sport
Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation
Cardiff Metropolitan University Campaign by Baxter & Bailey for Cardiff Metropolitan University
Tommy's: We See A Mum by Cogent for Tommy's
The world's a stage by Different Narrative for Different Narrative
The FA Disability Cup by Fire Dept for The FA
The Real Social Network by Golley Slater for Transport for Wales
Changing the routine by Havas Lynx Group and TBWA for Advertising Association
The Longest Ad by The Leith Agency for Covid Aid
Art Direction
Triumph: The Chrome Collection by Drummond Central for Triumph
It could be EoE by Havas Lynx Group and Arnold for Sanofi Regeneron
Volkswagen Camping Accessories by Krow for Volkswagen Commercial Vehicles
Reimagining Home Workspaces by MadeBrave for Velux
Ooni Volt | Plug in and make pizza by Studio Something for Ooni
On track to better by The & Partnership Manchester for The Transpennine Route Upgrade
Unforgettable Moments by The Leith Agency for Head for Change
Exposed Risks by The Leith Agency for Melanoma UK
Illustration/Animation
The Macallan & 007 by The Leith Agency for The Macallan
Save the Children – Home by Aardman for Save the Children
Royal Mail Christmas Stamps 2022 by Baxter & Bailey for Royal Mail
BBC | The Rhythm of the World Cup by Studio Something for BBC
On Track To Better by The & Partnership Manchester for The Transpennine Route Upgrade
Early Bird by The Leith Agency for Scottish Government
Poster
The Longest Ad by The Leith Agency for Covid Aid
Women in Sport by BBC Creative for BBC Sport
Whole Earth Drizzler by Isobel for Whole Earth
EarthKind. This bedding is rubbish. by McCann Worldgroup, Leeds for Earthkind
Just a Quality Vodka by The Leith Agency for Glens Vodka
Losing Irn-Bru’s Virginity by The Leith Agency for Irn-Bru
Design
Edinburgh International Festival. 75 years of world culture. by McCann Worldgroup, Leeds for Edinburgh International Festival
The Municipal Hotel by Paragon DCX for Fragrance Group
Irn-Bru 1901 – in cans by Story for AG Barr
The Overlap by THG Studios
TV Commercial
Wire by The Leith Agency for Irn-Bru
Under Pressure by Bray Leino for Olbas, Lanes Health
Tennent’s | Have a Wonderful Pint by Studio Something
The Good, the Bad and the Barry by The Leith Agency for Cancer Research UK
Scotland's Census 'Stirling' by The Union
Unforgettable Moments by The Leith Agency for Head for Change
Krispy Kreme Choc-Full-of-Love Valentine's Day FSDU by Mauveworx for Krispy Kreme UK & IRE
When Christmas fades away by One Black Bear for Age UK Birmingham
150 years of The FA Cup Special Stamps by The Chase for Royal Mail Stamps and Collectibles
Audio
Scotland v Ukraine – We All Go Together by Bauer Create for Hits Radio Network
Melitta: Savour the Savings – The Most Relaxing Black Friday Sale by Cogent
Heinz Mayo – Seriously Good Sandwiches by Dentsu Creative for Kraft Heinz
ADT Holidaymakers by Jaywing for ADT
Helping Scotland Kick Its Car Habit by MadeBrave for First Bus
Best work in...
Consumer Services
Celebrate every win by BGN
Providing bite-sized best care to the UK’s pet owners by CHS for Petplan UK
On the Money by Havas CX Helia for Lloyds Banking Group
ADT Holidaymakers by Jaywing for ADT
Not Yet Noddy by Meanwhile for Iceland Foods
Mecca Celebrity Lingo Idents by Mission for Mecca Bingo
Consumer Packaged Goods (CPG)
The Robinsons Big Fruit Hunt by We Are Sync for Robinsons
Censored. Getting down and dirty. Vivera. by Zeal Creative
Bacofoil: Bakers Not Bonkers by Cogent
Rajah. Life more flavoured. by Krow Central for Rajah Spices
Making mealtimes matter even more. McCain. by Zeal Creative. for Vivera.
Charity
Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation
Tommy's: We See A Mum by Cogent
The Heartwarming Poster by TBWA\MCR for Depaul
Better With Books by The Leith Agency
The Longest Ad by The Leith Agency for Covid Aid
Unforgettable Moments by The Leith Agency for Head for Change
Public Sector
The Deadline by Ardmore for Department of Justice
This is Our BBC by BBC Creative for BBC Brand
PHA Lifeline by Genesis for Public Health Agency NI
The Real Social Network by Golley Slater for Transport for Wales
The Royal Navy – Recruitment Video Campaign by Great State for The Royal Navy
First Date by The Union for Police Scotland
Inspiring examples of...
Social Purpose
Unforgettable Moments by The Leith Agency for Head for Change
Change The Routine by Havas Lynx Group
Save the Children – Home by Aardman for Save the Children
Lightbulb List by Deloitte
ThatGuy part2 by Stand for Police Scotland
The Longest Ad by The Leith Agency for Covid Aid
Let's Open Up by The Leith Agency for Hanx
Disruption
Not Yet Noddy by Meanwhile for Iceland Foods
The Heartwarming Poster by TBWA\MCR for Depaul
Let's Open Up by The Leith Agency for Hanx
Innovation
Helping Hands by Freak Films
When Christmas fades away by One Black Bear for Age UK Birmingham
Grab-&-go-through with Starbucks by Zeal Creative for Starbucks
Rebrand or Relaunch
The Tantalizing Transformation of Roots: A Plant-based Powerhouse by Altavia HRG for Samworth Brothers
Providing all the ingredients for a growing brand to scale by BGN for Growth Kitchen
Bluecube – Keeping your world moving by Cygnus for Bluecube
Vinoteca – Wine is for everyone by Cygnus for Vinoteca
The FA Disability Cup by Fire Dept for The FA
The Power of 'And' by MadeBrave for atomos
Rediscovering What Matters by MadeBrave for Tomatin
Mecca Bingo Rebrand by Mission
Chain House Brewing Co. marque by The Chase
Partnership or Collaboration
The Batman x Papa Johns by Cygnus for Papa Johns
Greggs x Primark by Greggs, Drummond Central, Hope&Glory for Greggs x Primark
Your University City by Wash Studio for Sheffield City Council, The University of Sheffield, Sheffield Hallam University
Technology-led Innovation
Vodafone – Elf and Seek by Dentsu Creative for Vodafone
Helping Hands by Freak Films for Standard Life